The final bachelor's collection "I'M ON BOARD" is made by using only deadstock fabrics, production waste, or leftover materials. The responsible side of using deadstock fabrics is the reduction of waste materials. As a small designer finding materials is always a difficult process but being in contact with different companies in Denmark and Estonia has led the designer to find truly unique deadstock fabrics. The way that the author decides not to buy any new materials, will prevent fabrics to end up in landfills or trash bins.
The unique deadstock fabrics will help to create one of a kind collection, which means that none of the pieces will ever be the same while creating an emotional connection with customers. Using deadstock materials will help to find a way to repurpose the materials until the last piece of fabric, which means the waste of the fabric will be much smaller.
The second conscious sustainable factor in the collection is using raw waste material like leftover wool from a family-owned farm in Estonia. Creating new material by using raw wool as a source will help to reduce the waste that would be burned otherwise. Natural fiber like wool is generally appealing to people and have lifelong durability. The wool is easy to recycle at the end of its lifecycle especially when it has not mixed with other fabric fibers. The wool has a long history of performances behind it and will last a lifetime.
For Chenert, it is important to communicate with the target audience through clothing and storytelling. It is important that the people could see the authenticity behind the garments and the struggles that individuals might go through. The clothing is always dedicated and designed for the minorities, especially the queer community, paying homage for welcoming the designer so open-handedly to their community and giving a safe space, home, for the author.
Final Sales materials